About Us
Social Media Experts
At Wilharm Marketing, we specialize in helping local businesses grow through targeted, results driven social media advertising. From Instagram and Facebook to TikTok, YouTube, Google, and even the Nextdoor app, we craft high performing ad campaigns that connect your business with the right audience in your community.
Our mission is simple: to help local brands stand out, drive real engagement, and generate leads that turn into loyal customers. Whether you’re looking to boost foot traffic, increase online sales, or build brand awareness, we deliver smart, customized marketing solutions that work.
WHERE WE ADVERTISE
We start by identifying your business’s ideal customer—looking at factors like age, location, interests, online behavior, and buying habits. Once we define who you're trying to reach, we run tailored advertisements on the platforms where those customers spend the most time.
Each platform offers advanced targeting tools that let us reach specific demographics, interests, and behaviors—so whether your audience is searching on Google, scrolling on Instagram, or watching videos on YouTube, we make sure your ads appear in the right place at the right time.
Instagram is a highly visual platform with a core user base of millennials and Gen Z, primarily ages 18 to 35. Users are drawn to high-quality photos, videos, stories, and reels. It’s ideal for businesses in lifestyle, fashion, food, fitness, beauty, and e-commerce. Brands advertise on Instagram through eye-catching image and video ads placed in users' feeds, Stories, and Explore pages. Advanced targeting options allow businesses to reach users based on interests, behaviors, location, and more, making it a powerful tool for building brand identity and driving conversions.
Facebook has one of the most diverse user bases, with strong engagement among adults aged 30–65+. It’s especially valuable for local service-based businesses, family-focused brands, and those targeting older demographics. Businesses can run a variety of ad formats including carousel ads, lead forms, and event promotions. Facebook’s robust targeting tools let you reach users by age, location, interests, job title, and even life events. It also integrates seamlessly with Instagram for cross-platform advertising and offers detailed analytics to track ROI.
TikTok
TikTok is dominated by Gen Z and younger millennials ages 16–30 who prefer short, entertaining videos. Users spend significant time on the app daily, making it a prime channel for attention-grabbing, creative content. Brands advertise through organic content, influencer partnerships, and short video ads. Success on TikTok depends on authenticity and trend-savvy content, making it perfect for e-commerce and retail businesses.
Google reaches virtually all age groups through its search engine, vast display network, and YouTube platform. It’s the most effective tool for intent based marketing by reaching users who are actively searching for products or services. Google Local Services Ads are designed specifically for local service businesses like plumbers, roofers, gyms, and landscapers. These ads appear at the very top of Google search results and only charge you when a lead contacts your business. LSAs are highly trusted by customers thanks to the "Google Guaranteed" badge and are one of the most effective ways to generate high-quality, local leads.
Nextdoor
Nextdoor is a neighborhood based social network, primarily used by homeowners and residents aged 30–60 who are invested in their local communities. It’s an excellent platform for local businesses, service providers, and real estate agents. Advertising on Nextdoor allows you to target users by zip code or neighborhood, helping you connect directly with potential customers near your business. Posts and sponsored ads appear in the community feed, where users already seek recommendations for local services.
Pinterest is a visual discovery platform where users actively search for ideas and products, making it a powerful tool for e-commerce stores and retailers. Its core audience is mostly women aged 18–40. They use the app to plan purchases for fashion, home décor, beauty, events, and more. Pinterest Ads blend seamlessly with organic Pins, helping brands showcase products in an inspiring, shoppable format. With keyword and interest targeting, businesses can reach users ready to buy, making Pinterest especially effective for driving long-term product visibility and sales.
Contact Us
Please reach out to set up a meeting either in person or via zoom. To set up a meeting, please fill out this contact form or email us directly at info@wilharmmarketing.com
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